Responsibilities:

1. Advertising & Promotion (Creative / Innovative)

• Capable to conceptualize new idea, develop innovative plan and ensure proper execution of marketing plan on advertising and promotion
• Managed overall A&P related matters including monitoring, control of fund and prepare annual A&P budget
• Evaluate and analyze post promotion and improving effectiveness for both qualitative and quantitative
• Cultivating brand activities to increase overall brand awareness both online and offline media
• Plan and execute any ad-hoc promotion

2. Branding

• Develop, manage and execute company rebranding initiative
• Work closely with brand campaign, creative team, marketing and merchandising department in line with rebranding direction
• Assist in digital media / social media marketing daily operation and reporting

3. Loyalty Members

• Oversee operations of Loyalty department
• Develop innovative idea to recruit and retain consumers in line with branding exercise
• Plan and handle consumer engagement activities i.e. roadshow, event and products / brands launching
• Member’s activation program to reactivate valid member to active members

Requirements:

• Candidate must possess at least diploma, degree in Business Studies / Marketing / Commerce or equivalent
• At least 3 years working experience in retails industry
• Innovative and creative thinking is needed
• Must be able to communicate and fluent / write in Chinese and English
• Possess excellent leadership, interpersonal and communication skills
• Excellent people and management skills to interact with staff, peer, cross-functional teams and services providers
• Full time position