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Hai-O unit to move aggressively abroad
Apr 09, 2012
Source: The Sun
 

 

SUBANG JAYA (April 9, 2012): Hai-O Marketing Sdn Bhd, the multi-level marketing unit of Hai-O Enterprise Bhd, plans to move aggressively abroad, notably in Asean countries, in two years, after establishing a firm footing in Malaysia.
 
"We will focus our business in Malaysia for the next few years, most importantly to uplift our branding and create awareness. Once we have established a firm footing here, we will venture into the regional markets and subsequently the global markets," Hai-O Marketing general manager Teoh Nee Siang told reporters after the signing of a global distributorship agreement with South Korea's Kaeam Food Corp here on Friday.
 
The company will initially tap into Asean countries such as Indonesia and Thailand, before expanding to China.
 
It has so far entered the Indonesian market, albeit in a small way, said Teoh. "Hopefully, the Bamboo Salt distributorship will pave the way for us to capture a bigger share of the market there."
 
Hai-O Marketing, which has been distributing Kaeam Bamboo Salt in Malaysia for the past four years, will now distribute the organic product globally. Bamboo Salt helps to detoxify, balance and regulate the body, it said.
 
Teoh said currently, the product contributes some 10% or RM20 million to Hai-O Marketing's annual revenue. 
 
"We expect sales of this product to grow by 12% to 15% a year. Four years ago, we were selling 200 boxes per month of Bamboo Salt and now, we're seeing sales of 12,000 to 14,000 boxes per month," he said.
 
Hai-O Marketing has 10 branches, 140,000 distributors and 25 stockists nationwide.