Prof Datuk Dr Choo Yeang Keat, OBE ("Datuk Jimmy Choo") graduated with a BA (Hons) in Footwear from Cordwainers College (University Arts of London) and an Honorary Fellowship from University Arts of London.
Datuk Jimmy Choo is a Malaysian fashion designer based in United Kingdom and has established his couture label in 1986. He is best known for co-founding Jimmy Choo Ltd that became known for its handmade women's shoes. In 2002, he was one of the first Malaysian to be awarded the "Order of the British Empire" OBE (Knighthood) by the Queen of England, Queen Elizabeth II.
Datuk Jimmy Choo has been appointed as the Malaysia's Tourism Ambassador to UK since 2009. He was then appointed to the Board of Visionaries of Innovation Malaysia by the Prime Minister of Malaysia in 2012.
Datuk Jimmy Choo is recognized far and wide across the globe for his contribution to the design community and his support for global fashion education and training with the most recent accolade "Lifetime Award" by our Prime Minister's wife Datin Seri Rosmah Mansor in conjunction with the Expo Milano 2015. Currently, Datuk Jimmy Choo is also a spokesperson for the British Council in their promotion of British Education to foreign students.
He was appointed to the Board on 15 October 2016 as a Non-Independent Non-Executive Director.
He has no family relationship with any other director/ major shareholder of Hai-O.